Day long shopping on-line fest Google India on Thursday announced that the 2014 leg of its yearly shopping the web Festival will happen between December 10 and 12.
Google India conceptualised the Great shopping available Festival(GOSF) Back in 2012 in venture with most Indian e commerce players, Borrowing from US online retail activities like CyberMonday and Black Friday. Over up to date weeks, China's Singles' Day shopping on-line festival also reported massive online sales. The thinking behind the festival is to offer heavy discounts to black friday tv deals buyers and promote sales of buying online portals. In the 2013, The happening passed off between 11 and 13 December. Except in announcing the dates of the buying online festival, Google India exhibited a set of online retail trends in India. The report unveiled, India may hold as many as 100 million online shoppers towards the end of 2016. Determining a 2012, This is an dramatical rise making plans for back then there were 8 million online shoppers in India. Routinely, To cover the Google's estimates there are around 35 million online shoppers in India. This means you can have a growth factor of 12x between 2012 and 2016. Google conducted this research beside Forrester Research. The homework was claimed between March 31 and July 30. It included 6589 players covering 50 cities including tier 1, Tier 2 and tier 3 neighborhoods. Google's report designated that 71 per cent of the shopping may occur from tier 1 and tier 2 cities. Surprisingly, In line with the report women outspend men by two times in tier 1 cities and in the next 12 18 months they are going to shopping more online. 40 million women are probable to be buying online by 2016. Mobile is driving this development in internet commerce. Rajan Ancombined withan VP along with MD, Bing and google India said, " Mobile is driving most if not all the growth on various search engines. All best markets like China and the US, Earned as Desktop markets, But India will be enhanced as a mobile market, The report claims that greater numbers of women will be shopping on-Line via cellular phones. 1 in 4 will be shopping via their cell phones. In a nut-shell, According to Google already 1 out friday ad 2015 of 3 people in tier 1 and tier 2 cities are transacting online via their mobile phones. Mobiles become even crucial in tier 3 cities as half of the transactions happen via cellular phones. The density of search queries for internet shopping on mobile devices has increase massively according to Google. Most typically associated with 2012, Had been only 1 out of 4 queries being searched on mobile. If you want to actually 2014, Regretably, Volume of rises to 57 per cent. Even Snapdeal's Rohit Bansal echoed relatable to each other ideas. " Mobile is the way for on the web commerce, In fact we feel India is a m business market, An excellent sale in black friday e-Trade market. In tier 2 and tier 3 cities mobile is producing growth, And perhaps 80 per cent of our business is because of these markets, The indian native e-Marketing market may retail revenues of $15 billion by the end of 2016. Google admits this is a 'floating number' as earlier it was predicated that wide variety of would be around the $10 billion mark. The key takeaway from the report is that consumer has grown greatly concerning home shopping. Nitin Bawankule, Google India's area director for e-Marketing and advertising tactics, Town center, And considered said, "The consumer confidence to shop online has grown significantly in recent years and a half. " Practical knowledge at all, Discounts are not the crucial cause of the growth. 65 per cent use due to good, 64 % buy due to variety, And 60 per cent buy for boosting social status. Keep in mind, black friday 2015 sales The behaviour of the Indian online shopper mimics men and women who in developed markets, Claims yahoo state. "The report advises, The behaviour of Indian online buyer is fast mirroring buyers in developed markets as more subjective product categories discovered to see significant growth, Projected Bawankule. Kinds like skincare, Baby treatment solution, And home are growing rapidly. While men dominate the technology captive market category, Women are buying more skin vehicle repairs systems. Apparels include 64 per cent of the paying for search queries. While the development has been great in the e retail space, People not exactly satisfied. "The etailing industry would like to act now to cater to this strong user growth trend, Reported Bawankule. The report shows that 62 per cent of shoppers have not been satisfied by their shopping experience. 58 % of the not happy buyers are in tier 1 cities but that number jumps to 70 percent in tier 2 cities. 67 per cent of the squad have also claimed that returning purchased item is complicated. Conclusively, 55 per cent of the buyers have doubts about remedys you can goods sold online. 63 and 65 per cent respectively had concerns about online purchases and were not willing to share their private data online. But ordinarily, The chief hindrance to e retail was online.
66 per cent people claimed online working relationship was a problem. From the, Google's numbers show that India's average high speed broadband speed in 0.5mbps, While China is far ahead with an average speed of 4mbps.
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